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Forrester says 15% of agency jobs vanish in 2026; Omnicom killed 10,000 post-merger; 39% of CMOs are cutting agency budgets; a single founder just proved one person can out-output a holding company. Inside the data.
Writing
FAQ
Aditya Mallah is a growth marketer for SaaS, AI tools, and fintech teams. He focuses on lead generation, partnerships, and revenue operations, and publishes operator playbooks on adityamallah.com.
Cold outbound, AI-assisted sales and content, generative engine optimization (GEO), partnerships, founder-led growth, and practical GTM systems for SaaS and fintech.
Email [email protected] or use the contact form at https://adityamallah.com/contact. LinkedIn: https://linkedin.com/in/adityamallah.
Newsletter
Forrester says 15% of agency jobs vanish in 2026; Omnicom killed 10,000 post-merger; 39% of CMOs are cutting agency budgets; a single founder just proved one person can out-output a holding company. Inside the data.
The 2026 workflow to reverse-engineer any competitor's AI ad strategy from a single Meta Ad Library URL — with disclosure rules, EU DSA notes, and creative benchmarks.
2026 LLM search-share data, the 5 mechanics that actually get ChatGPT, Perplexity, and Gemini to cite you, and the GEO playbook B2B winners are running this quarter.
Most teams confuse prompting with using AI the productivity gap is now measured in trillions. Here is the 2026 data and the fix.
Sales, AI tools, partnerships, and growth playbooks — no schedule, just signal. Free forever.
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Focus areas
Six lanes I spend most of my time writing about and working on for SaaS, AI, and fintech.
Building pipeline for SaaS, AI tools, and fintech. Outbound systems that book real meetings.
Cold email, outbound, and inbound funnels that turn attention into qualified conversations.
Strategic alliances and channel partnerships that compound revenue without adding headcount.
Using ChatGPT, Perplexity, Grok, and Gemini to research faster, write better, and close more.
Connecting marketing, sales, and product data so growth stops being a guessing game.
Building an honest LinkedIn presence that attracts founders, operators, and decision-makers.